241 Co.

CREATIVITY IN

KOJIMA

JAPAN

SINCE 1994

OUR CONCEPT

ABOUT US

Since We are founding in 1994, 241co. (Niiyonichi Co., Ltd.) has been crafting clothing and goods, including Japanese denim jeans, from the heart of the jeans/ denim capital, Kojima in Kurashiki City, Okayama Prefecture Japan, and sharing them with the world.

With a sewing factory that combines the functions of a research facility to pursue sewing techniques and expressions, we have partnered with more than 250 domestic and international brands as their makers. In addition to sewing, we offer unique technologies that other companies do not have, such as special embroidery and an ozone-bleaching process that recycles 100% of the water used.

Besides engaging in denim OEM and ODM business, we are also developing our own brands that revitalize local industries and utilize local resources.

In recognition of our commitment to manufacturing and our business development that values local resources, in 2018 we were selected as a Regional Future Driving Company by the Ministry of Economy, Trade and Industry, and in March 2020 we received certification for our business plan to utilize local industrial resources.

CONCEPT

Our concept is “Connect”
We are developing our business based on connecting the two

What kind of “new
value” can we
create, that’s what
we are most looking
forward to.

Product by e

OEM/ODM

Fashion has the power to make people happy.
We create new value by transcending industry boundaries and connecting various genres with the power of fashion.
It is not easy.
The deeper the tough, the better the product.
We have been making denim of the world’s highest standard.
With the single-minded desire to create products that no one else can imitate.
We guess it would be easier if we compromised.
But we can’t cheat ourselves.

This desire is the root of our strength in planning and development.

What kind of “new value”
can we create, that’s what
we are most looking
forward to.

This desire is the root of our
strength in planning and
development.

Prodyct by e

OEM&ODM

“Leave it for the
future“ Connect

Product by e

Environmentally friendly, sustainable products.
The apparel manufacturing industry faces various issues, such as sewage discharged from the processing process, which has become a social problem around the world, and excess fabric left over from the manufacturing process.
We have a “Product by e” initiative to create environmentally friendly products that meet the demands of current generations without compromising the needs of future generations.
Environmentally friendly and sustainable products with manufacturing that value the essence.

Proven
technology and
sensitivity to the
next generation.

Kojima, Okayama Prefecture, the birthplace of Japanese denim, is home to reliable craftsmanship and sensitivity cultivated through the continuous production of apparel products.
We want to show this technology to the next generation.
We want them to feel it in their hands.
That is why we create products that use reliable technology and connect these products to the next generation.

Environmentally
friendly, sustainable
products.

The apparel manufacturing industry faces various issues, such as sewage discharged from the processing process, which has become a social problem around the world, and excess fabric left over from the manufacturing process.
We have a “Product by e” initiative to create environmentally friendly products that meet the demands of current generations without compromising the needs of future generations.
Environmentally friendly and sustainable products with manufacturing that value the essence.

Prodyct by e

Proven technology and
sensitivity to the next
generation.

BRAND